Realtors: Stop Posting on Social Media (Until You Understand This)

June 26, 2025 @ArmkeySuccess

Realtors — stop posting on social media... until you understand what I’m about to walk you through today.

If you don’t understand these critical things, I can almost guarantee that you will:

• Waste a ton of time

• Become incredibly frustrated

• Get overwhelmed

• Burn out — and eventually quit

So in this post, I’m going to cover:

✅ The most common mistakes agents make on social media

✅ The solution to each of those mistakes

✅ How to generate leads from your content

✅ How to grow a local audience of buyers & sellers (not just Realtors)

Why Most Realtors Fail with Content

90% of online content gets zero engagement.

Maybe you’ve been posting — but seeing no results.

It’s probably because of some (or all) of these common mistakes:

Mistake #1: Posting Without a Clear Niche

“The riches are in the niches.”

If you try to talk to everyone — no one will connect with your content.

You need clarity on:

• Who you’re speaking to

• What they care about

• How you can help them

How do you pick a niche?

👉 You’re most qualified to help the person you used to be.

Example:

• Just bought your first home? Speak to first-time home buyers.

• You relocated to your market? Speak to other relocators.

• You’re an investor? Speak to investors.

Also — check your analytics!

Look at the age, gender, and location of your audience.

When you know exactly who you’re talking to — your content connects better.

Mistake #2: Focusing on Vanity Metrics

“I only have 100 followers...”

Would you be upset if 100 potential buyers & sellers showed up at your office right now to learn about your services?

No — you’d be thrilled!

Followers aren’t numbers — they’re real people.

Treat them like they matter.

Focus on pouring into your current audience — that’s how you grow to 1,000 and beyond.

Mistake #3: Posting Without a Proven Structure

For short-form content (TikTok, IG Reels, YouTube Shorts), use:

Hook → Value → Call to Action

For long-form content (YouTube):

Hook → Call to Action → Value → Call to Action

People don’t have short attention spans — they have short interest spans.

If you hook them properly and deliver value — they’ll stay engaged.

Mistake #4: Failing to Build Real Connection

The goal of social media: know, like, and trust.

• One good post → know

• Consistent posts → like

• Vulnerability → trust

Share your personal side:

• Your family

• Your passions

• Your struggles

• Your vision

That’s how people truly connect with you — and ultimately work with you.

Mistake #5: Doing Everything Manually

We’re in an AI era.

AI can do 80% of the work.

Examples:

• YouTube thumbnails: AI

• Video editing: AI

• Video planning & scripting: AI

You just need to record.

Leverage AI to save time and move faster.

The 3-Pillar Content Framework

Here’s how to structure your content:

✅ Educate → Build authority & credibility

✅ Entertain → Keep people engaged

✅ Personalize → Create real connection & trust

When you post content that educates, entertains, and personalizes — that’s when you convert followers into clients.

Using AI to Solve Common Content Struggles

Struggle: “I don’t know what to say.”

Use ChatGPT — ask it to generate 30 video ideas for your market.

Struggle: “I don’t have time.”

Everyone has the same 24 hours — the key is to make content a priority.

Tips:

• Batch content — record multiple videos at once

• Record on the go (open houses, showings, parks)

• Use AI tools (Canva AI, Gamma.app, Opus Clip)

Struggle: “I can’t stay consistent.”

Use project management tools:

• Notion (with built-in AI — for content planning)

• Monday.com (for general project management)

“I’m Not Good on Camera”

Perspective shift:

If an ideal client sat down in front of you and asked:

"Tell me about buying in this market..."

How would you talk to them?

That’s exactly how you should talk on camera.

Also: show behind the scenes — open houses, showings, new construction walkthroughs — people love it!

How to Generate Leads from Your Content

Short-form (TikTok, IG Reels, YT Shorts):

Hook → Value → CTA

Your CTA should drive leads:

• Comment a keyword

• DM you a keyword

Use ManyChat to automate lead capture.

Long-form (YouTube):

• Add contact links in your description

• Calendar link

• Phone number

• Email

That’s how you turn views into clients.

Be Intentional with Your Content

Before posting, ask yourself:

"If I was a member of the public — interested in buying, selling, or investing in my market — would this video interest me?"

If not — rework it!

Instagram Search Opportunity

Instagram’s algorithm is now searchable!

Use searchable keywords in captions:

• "Moving to [City]"

• "Buying a home in [City]"

• "Best neighborhoods in [City]"

Now your content can show up in search results — take advantage!

How to Grow Your Local Audience

✅ Create content for the general public:

• Local events

• Top lists (restaurants, things to do, hikes)

• Behind the scenes

✅ Leverage earned media:

Collaborate with:

• Local YouTubers

• Influencers

• Restaurant owners

• Entrepreneurs

Tap into their audiences — grow faster.

✅ Optimize for search:

SEO — so people can find you when they search.

The Daily 10-10-10 Routine

Every day:

✅ Leave 10 genuine comments

✅ React to 10 stories

✅ DM 10 people (authentically)

Pro tip:

Search for local community hashtags — comment & engage with posts from your market.

Final Thoughts

90% of content gets no engagement.

But if you implement these strategies — you’ll be in the top 10% that does!