Why Door-Knocking Still Works

July 7, 2025 @ArmkeySuccess

Door-knocking remains one of the most effective lead-generation tactics in real estate. Face-to-face interaction gives agents the chance to build trust, demonstrate expertise, and stand out in a sea of digital noise.

In fact, door-to-door outreach converts at 2–3%, significantly higher than typical online leads at 0.4–1.2%.

Dos & Don’ts: The Essentials

Do:

• Check local rules: Some areas require solicitation permits or ban door-to-door visits within HOAs.

• Stick to respectful hours: Aim for 10 a.m.–5 p.m. on weekends, or 4–6 p.m. on weekdays. Avoid holidays, dinner time, Sundays in conservative areas.

• Use a script—but speak naturally: Scripts can help you stay consistent, but adjust based on the homeowner’s tone and needs.

• Be clear and concise: Identify yourself, state your license and purpose, then offer value—e.g., “I’m [Name] with [Brokerage]. There was a recent sale nearby; wondering if you’ve been thinking about selling?”.

• Listen more than you talk: Conversations often reveal more opportunities than pitches. As one agent shared on Reddit:

  “I’m polite, apologize for the interruption…it really comes down to shutting up and listening.”

• Leave behind materials: Drop off a flyer or door hanger with your name, brokerage, license number, and contact info—never inside a mailbox.

• Follow up: Keep notes, log contact details in your CRM, and revisit leads. Follow-up is the key to conversion.

Don’t:

• Ignore signage: Respect "no soliciting" signs—you could face fines or complaints.

• Trespass: Don’t step onto lawns, open gates, or access yards.

• Misrepresent yourself: Be honest—represent only your actual credentials and role.

• Be pushy: If someone says no, politely thank them and leave—persistence beyond that can hurt your reputation .

Strategizing Your Canvassing

1. Choose the right neighborhoods: Target homeowner-heavy areas that match your expertise—e.g., streets with recent renovations or turnover.

2. Time it right: Saturdays 10 a.m.–12 p.m. and 3–5 p.m.; weekdays 10–11:30 a.m. for remote workers/retirees or 4–6 p.m. post-work.

3. Practice your approach: Dress professionally, smile, deliver your intro confidently, then follow up with thoughtful questions ("How long have you lived here?" or "Anything I should know about this neighborhood?").

4. Equip yourself properly: Have market reports, clean flyers, and polished door hangers ready. In the luxury segment, high-end materials drive credibility.

Real Talk from the Field

Reddit Wisdom:

“Door knocking really comes down to your CRM and follow up…you gotta find what works for you.” “Some realtors don’t like door knocking, I love it!... Follow up! Second time after two weeks, get the email and phone number.”Luxury Market Insight:

Even luxury clients respond. Door-knocking closes around 2% of knocks, and agents have landed multi-million-dollar listings that way.

Scripts That Spark Conversation

Feel free to customize these:

• “Sell-the-sale nearby” intro: “Hi, I’m [Name] with [Brokerage]. I had a listing just down the street that sold after multiple offers. I’m talking with buyers—thought I’d pop by and see if you'd consider selling for the right price.”

• “I have buyers” angle: “I’ve got clients looking specifically in this neighborhood—would you consider selling if a qualified offer came in?”

• “Compliment + info” opener: “Hi, I love your landscaping—it’s beautiful. I’m just sharing some info about the current market in case you’ve thought about selling.”

Keep these under 30 seconds and be ready to listen.

Combining Tools for Maximum Impact

• Use door knocking in conjunction with postcards, social media, and email newsletters.

• Record every interaction in your CRM and schedule follow-up touches: email, calls, or revisit in a couple of weeks.

• Review and refine your script based on responses—what resonates, what doesn’t.

• Prioritize safety: Consider canvassing in pairs, letting a colleague know your route, and staying visible and professional .

Final Thoughts

Door-knocking is not obsolete—it’s an unsung, powerful way to connect deeply with your local market:

• It builds trust faster than digital ads.

• It has higher conversion rates than typical online campaigns.

• It provides real insights into homeowners’ needs and timing.

• It’s cost-effective, with only your time and modest material costs.

If you're willing to show up, listen, and follow up, you'll create opportunities that others miss—because most agents simply don’t knock.